Media contact:
Alison Minaglia
Technology PR for zReturn, Inc.
(203)972-3170 or aminaglia@technologypr.com

FOR IMMEDIATE RELEASE

 
zReturn Releases "Tips for Parents, Teens on
How To Safeguard Electronic Valuables"
Best Practices to Ensure the Safe Return of Lost Gadgets
New York, NY -- March 12, 2007 – zReturn, the lost and found recovery service, released today its "Tips for Parents and Teens on How to Safeguard your Electronic Valuables", timely advice for parents and teens who are acquiring a growing number of consumer electronics gadgets such as MP3 players, laptops, and cell phones.

Noting a recent report by The Consumer Electronics Association which found that teenagers and "tweens" aged 13 to 18 make up one of the biggest markets for consumer electronics (including laptops, cell phones, and MP3 players) and that households with teens typically own 35 of these consumer electronic products on average vs. households without teens owning an average of 24, zReturn CEO Sergio D. Caplan commented, "That’s a lot of gadgets and a lot of content." "And people are as concerned with holding on to what’s inside – the irreplaceable content, pictures, data and music - as they are with the expensive gear."

In response to these findings, zReturn offers following tips to parents, tweens and teens on How To Safeguard your Electronic Valuables:

• Label items without displaying your personal contact information. Attach inexpensive, waterproof zReturn tags to your gadgets . zReturn tags have a unique ID that you register at zReturn, updating your information as needed. If someone finds your lost item, they can just go to www.zReturn.com, enter the zReturn ID number on the tag, and a message will be forwarded immediately to the owner's email or IM address.
• Insure your gadgets with the hardware or wireless service provider or with Safeware. Remember also to alert your wireless provider immediately to suspend your service if something is lost.
• Make regular electronic backups (Try Backup Pal ) and for your camera, try Polaroid’s new Media Backup)
• Retrace your steps. Check with the cabby. Local taxi stations and other resources can be found easily through LostandFound.com.
• Attach your gadgets to your beltloop, handbag, or briefcase. Try Rivet Now.
•

 Demonstrate the importance of taking responsibility for your possessions with one or more of the above actions. Never post your personal information on your gadget, or on the internet.
About zReturn

zReturn is a worldwide lost and found recovery service that protects valuable personal property from loss and helps to deter theft by safeguarding a person’s identity. zReturn was created by three "losers", including self-professed "loser" CEO Sergio D. Caplan, who wanted to make life a little simpler for life’s other "losers". With the proliferation of high-tech devices, zReturn has created a way for "losers" and "finders" to contact each other as quickly as possible, without having to paste their personal contact info for the entire world to see. Visit zReturn’s online store to purchase.

 

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NOTE TO EDITORS: For photos of zReturn labels and tags, go to http://www.zReturn.com/stock.